Norfolk Director Magazine
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Summer / Autumn 2019 Opportunity Issue Articles

Supporting Cultural Events and Driving Economic Growth

New research shows that supporting arts and cultural initiatives can have a direct economic benefit on the regional and national economy.

According to the Creative Industries Federation report*, for every £1 GVA generated by arts and culture, an additional £1.14 of GVA is generated in the wider economy. And for every job supported in the sector, an additional 1.65 jobs are created overall.

One such initiative is the Norwich Film Festival (NFF). The festival aims to support the best local, national and international independent films and champion the film makers behind them.

With a category dedicated to film makers from East Anglia, it offers local talent a chance to showcase to new audiences and via social media and ties with national organisations such as the BFI, provides opportunities for nationwide exposure.

The festival was founded in 2009 by Kellen Playford to support a friend trying to organise a screening of a short film. It now attracts high-calibre submissions from across the globe with previous entries having gone on to win BAFTAs and even an Oscar.

The Creative Industries Federation report highlights that organisations such as the NFF “provide a vital training ground for those who go on to work both within the creative industries and outside it”. Matt Ecclestone, a previous NFF volunteer, recently landed his dream role in arts marketing, which he credits largely to the rich experience he gained at the festival.

Help drive the decade of the Norwich Film Festival

This is one of many organisations delivering creative vibrancy and as a volunteer run event it needs help as it looks forward to the next ten years and beyond.

As well as coming along to experience the diverse programme of events, there are a myriad of ways to get involved which include paid sponsorships and donations, volunteering at events, as well as providing support with logistics and promotion. If you feel you can help, please contact penny@norwichfilmfestival.co.uk.

“The Norwich Film Festival has become an integral part of the city’s cultural calendar with far reaching appeal across the full diversity of Norwich’s demographic. Our reputation grows with each passing year and our reach is truly international with entries this year coming in from 54 countries! The local economy benefits from the increase in visitors over the course of our event and with the Festival continuing to promote a multi-venue approach and broad appeal screenings, the reputation of the region in terms of the Arts goes from strength to strength.” Keith Saunt: Norwich Film Festival Trustee

Norwich Film Festival runs from 6-17 November at venues across Norwich. For more details visit norwichfilmfestival.co.uk, Twitter @norwichfilmfest, Instagram @norwichfilmfestival

*Public Investment, Public Gain: How public investment in the arts generates economic value across creative industries and beyond: May 2019

Sue Wilcock